Design process
Activation flow
The team
1 PM, 2 FE, 1 PD
Timeline
05/23 - 06/23
Discovery
Phase 1
We started mapping the whole sign up flow in the platform.
User personas
Service design blueprint workshop
This framework was used to visualize and understand the relationships and interactions within the service.
User interviews
“The free trial was useful for me to get a feel of the product before purchasing a subscription and starting adding my own data”
Problem definition
Phase 2
We embarked on a transformative journey to improve the signup experience, empowering businesses to connect with their customers.
Ideation
Phase 3
We started with an ideation workshop with stakeholders and participants from different departments.
Outcomes
Phase 4
We simplify the experience to make a smooth signup for the user and to see the product in few steps.
